CHROMA: A No-Nonsense Colour Book for Designers Paperback – March 15, 2026

Colour is one of the most powerful tools in design, and one of the hardest to explain.Designers are often expected to justify colour choices to clients, create palettes that work across different contexts, and balance visual impact with clarity. Yet most colour advice is either overly theoretical or too vague to apply in real projects.CHROMA was created to solve that problem.This book is a practical visual guide designed to help designers understand how colour systems actually work in branding, layout, and visual communication.Instead of abstract theory, CHROMA breaks colour down into clear frameworks that help you make confident decisions when building palettes and presenting work.Inside you’ll find:• Emotion-based colour systems• Energy-level palettes for different brand personalities• Industry-focused colour palettes• Techniques for controlling hierarchy and contrast• Neutral colour strategies for balancing palettes• Visual examples showing colour in real design contexts• Practical ways to explain colour choices to clientsEach section is designed to be used as a working reference rather than something to read once and forget.Whether you’re developing a brand identity, refining a palette, or preparing a client presentation, CHROMA provides structured guidance that helps you make colour decisions with clarity.This book is ideal for:• Graphic designers• Branding and identity designers• Design students• Creative studios• Anyone working with visual communicationCHROMA isn’t about rigid rules or perfect palettes.It’s about understanding how colour behaves so you can use it intentionally, confidently, and with purpose. Read more